How Television Has Impacted Technology Essay

Television was introduced in 1949 but very few people had it because it was extremely expensive. The only channels people could watch were NBC and CBS. Television became increasingly popular because it was entertainment without going and sitting in the movie theaters. As TV became more popular, it became more affordable. People would hear about television through word of mouth, news, radio and newspaper. Everybody liked the idea of being entertained and staying at home. By the 1960s most families has TV sets in their living rooms, depending on if they liked being entertained at home. Television in the United States has grown year after year and has made a big impact on American culture in many ways. TV has taken a big part in violence in society, the news, how people are stereotyped, childhood obesity, family values, social interaction, and so much more. In my opinion one of the biggest impacts that television has had on American culture is childhood obesity. Obesity is considered a form of malnutrition in which food energy is stored as fat due to being unused. Child obesity is bred within the home and the television is a major contributor to it. The energy we consume from food needs to be used up by the body on a daily basis through physical exertion. An overweight child devoting a major portion of time to watching television is at risk to becoming obese. Television is certainly a contributor to that obesity. Kids these days are getting bigger and bigger, while television shows are growing and growing. To me, that is a big issue and television affects it a lot. Back in the day children enjoyed going outside to play, getting involved in sports or just anything outdoors. I feel like as of today there are now only about a quarter of the kids that enjoy doing outdoors stuff like that. The other 75% of kids choose to stay inside because most likely there favorite TV show is on or there is a movie that they just have to watch. Those kids are losing their time to play outside and mainly burn and lose calories because they are just sitting there watching TV for hours and hours. Obesity is known to be one of the major health concerns among both children and adults in the United States today. It is suggested by certain groups that children should not watch more than two hours of television a day. This in my opinion is already too much because that is where childhood obesity all gets started. The average child n the United States regularly watches between 2-3 hours of television a day and many children now days have their own television set in their bedroom. Not only are children inactive while they are watching television, they often snack on unhealthy food choices. And like I said, establishing unhealthy food habits as a child can often continue into adulthood. Investi gators have hypothesized that television viewing cause’s obesity by one or more of three mechanisms: (1) displacement of physical activity, (2) increased calorie consumption while watching or caused by the effects of advertising, and (3) reduced resting metabolism. The relationship between television viewing and obesity has been examined in a relatively large number of cross-sectional epidemiologic studies but few longitudinal studies. Many of these studies have found relatively weak, positive associations, but others have found no associations or mixed results; however, the weak and variable associations found in these studies may be the result of limitations in measurement. Even studies for reducing the amount of television intake have been completed. They do not test â€Å"reducing television time† directly, but the results that they get may help to reduce the amount of risk for obesity or help promote weight loss in obese children. â€Å"An experimental study was designed specifically to test directly the causal relationship between television viewing behaviors and body fatness. The results of this randomized, controlled trial provide evidence that television viewing is a cause of increased body fatness and that reducing television viewing is a promising strategy for preventing childhood obesity. † I really think parents need to take a stand to their children by limiting the amount of time they spend in front of the television, before it gets too late and they have an obese child. Removing televisions from children’s bedrooms and putting time limits on the TV may be a good way for parents to reduce the risk of obesity in children. Parents must serve as role models because their television viewing habits influence their children’s. Parents should also limit the frequency of television viewing. Overweight and obese children need to be encouraged to do more physical activity such as walking, playing and limiting their television time. Children may also need structured physical activity times to divert them away from television. â€Å"Although the increase in childhood obesity is not caused solely by television watching, Dr. Reginald Washington points out in the editorial that accompanies the articles, â€Å"Society, as a whole, must realize that to effectively control and prevent this obesity epidemic, all risk factors must simultaneously be reduced. † A study by the University of Liverpool psychologists has shown that it is to be true that obese and overweight children increase their food intake by more than 100% after watching food advertisements on television. Children all over the world are exposed to a huge number of TV advertisements, primarily for fast foods and sweets. Some say that it is not the amount of TV; it is the number of junk food commercials that advertise unhealthy foods and constantly play over and over. It is miserable that people blame television as a result to childhood obesity but the United States is starting to get very lazy when it comes to situations like this, therefore I truly believe TV is one of the dominate reasons of why children are becoming obese. I feel like this impact has been mainly negative on American culture. Television advertisers get talked down to by research groups, wanting them to take away all the unhealthy food commercials. Childhood obesity coming from television watchers makes American culture look very bad. When you find out that all it takes is television sets in a kids bedroom and high-quality shows that make children sit, stare and snack to become obese. It really puts a depressing look on America. In my opinion it is a very negative result because it used to not be this way at all. The parents and children put themselves in the situation to becoming obese and television just is an excuse for whenever they actually are obese. I know I will never let my children or close friends get this way due to excess amount of television watching. I have time to watch all my shows I like during the day and still get a good exercise in. I believe that all people can watch their weight and not become obese if they really try. So I really hope the culture changes and fix its look on television with obesity. I do believe that the internet will be used more wisely than television as a medium for delivering content. Television is an older and dull way of showing and sharing shows, movies and advertisements, while now days the nternet can do the same plus a whole lot more. Internet is a lot easier to get to because so many people have smart phones or laptops to be able to quickly access it. I feel like even now I start to see more and more people of all ages on their laptop/computer/smart phone rather than sitting down and watching television shows. Internet is a new (compared to TV) and entertaining way to access World Wide Web. News and broadcast stations are all starting to put their information and ideas on the internet even before they send them to television. While putting the internet into question about my topic, as much as I hate seeing younger kids run around with their own smart phone and/or laptop, it would really help society. Internet will help a lot more in this situation because children that do have smart phones will be able to play outside and exercise with their phone in hand. If the kids do go outside while on their phone it will stop them from sitting in front of a television set, sitting, staring and snacking. Therefore, it will lower the childhood obesity rate in the United States. Childhood obesity is a very heartbreaking yet occurring thing that television influenced and started in the U. S. It has been a very big impact on television and American Culture. After all, we are all hoping and praying that parents help their children get back to how it was back in the day. Have the children exercising, playing outside, and getting involved in sports that way they only spend approximately one hour watching television. We have to lower the childhood obesity rate and will continue to try and stop every way that is involved in it.

Introduction to Axis Bank

INTRODUCTION TO AXIS BANK Commercial banking services which includes merchant banking, direct finance infrastructure finance, venture capital fund, advisory, trusteeship, forex, treasury and other related financial services. As on 31-Mar-2009, the Group has 827 branches, extension counters and 3,595 automated teller machines (ATMs). Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established.The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI – I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i. e. National Insurance Company Ltd. , The New India Assurance Company Ltd. , The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The Bank today is capitalized to the extent of Rs. 359. 76 corers with the public holding (othe r than promoters) at 57. 79%. The Bank's Registered Office is at Ahmadabad and its Central Office is located at Mumbai.The Bank has a very wide network of more than 853 branches and Extension Counters (as on 30th June 2009). The Bank has a network of over 3723 ATMs (as on 30th June 2009) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence. HISTORY OF AXIS BANK In 1993, the Bank was incorporated on 3rd December and Certificate of business on 14th Dece11mber.The Bank transacts banking business of all description. UTI Bank Ltd. was promoted by Unit Trust of India, Life Insurance Corporation of India, General Insurance Corporation of India and its four subsidiaries. The bank was the first private sector bank to get a license under the new guidelines issued by th e RBI. In 1997, the Bank obtained license to act as Depository Participant with NSDL and applied for registration with SEBI to act as `Trustee to Debenture Holders'. Rupees 100 crores was contributed by UTI, the rest from LIC Rs 7. 5 crores, GIC and its four subsidiaries Rs 1. crores each. In 1998, the Bank has 28 branches in urban and semi urban areas as on 31st July. All the branches are fully computerized and networked through VSAT. ATM services are available in 27 branches. The Bank came out with a public issue of 1,50,00,000 No. of equity shares of Rs 10 each at a premium of Rs 11 per share aggregating to Rs 31. 50 crores and Offer for sale of 2,00,00,000 No. of equity shares for cash at a price of Rs 21 per share. Out of the public issue 2, 20,000 shares were reserved for allotment on preferential basis to employees of UTI Bank.Balance of 3, 47, 80,000 shares were offered to the public. The company offers ATM cards, using which account-holders can withdraw money from any of th e bank's ATMs across the country which is inter-connected by VSAT. UTI Bank has launched a new retail product with operational flexibility for its customers. UTI Bank will sign a co-brand agreement with the market, leader, Citibank NA for entering into the highly promising credit card business. UTI Bank promoted by India's pioneer mutual fund Unit Trust of India along with LIC, GIC and its four subsidiaries.In 1999, UTI Bank and Citibank have launched an international co-branded Credit card. UTI Bank and Citibank have come together to launch an international co-branded credit card under the MasterCard umbrella. UTI Bank Ltd has inaugurated an off site ATM at Ashok Nagar here, taking the total number of its off site ATMs to 13. m In 2000, the Bank has announced the launch of Tele-Depository Services for Its depository clients. UTI Bank has launch of `iConnect', its Internet banking Product. UTI Bank has signed a memorandum of understanding with equitymaster. om for e-broking activiti es of the site. Infinity. com financial Securities Ltd. , an e-broking outfit is Typing up with UTI Bank for a banking interface. Geojit Securities Ltd, the first company to start online trading services, has signed a MoU with UTI Bank to enable investors to buysell demat stocks through the company's website. India bulls have signed a memorandum of understanding with UTI Bank. UTI Bank has entered into an agreement with Stock Holding Corporation of India for providing loans against shares to SCHCIL's customers and funding investors in public and rights issues.ICRA has upgraded the rating UTI Bank's Rs 500 crore certificate of deposit programmed to A1+. UTI Bank has tied up with L&T Trade. com for providing customized online trading solution for brokers. In2001, UTI Bank launched a private placement of non-convertible debentures to rise up to Rs 75 crores. UTI Bank has opened two offsite ATMs and one extension counter with an ATM in Mangalore, taking its total number of ATMs across t he country to 355. UTI Bank has recorded a 62 per cent rise in net profit for the quarter ended September 30, 2001, at Rs 30. 5 crore. For the second quarter ended September 30, 2000, the net profit was Rs 19. 08 crore. The total income of the bank during the quarter was up 53 per cent at Rs 366. 25 crore. In 2002, UTI Bank Ltd has informed BSE that Shri B R Barwale has resigned as a Director of the Bank w. e. f. January 02, 2002. A C Shah, former chairman of Bank of Baroda, also retired from the bank’s board in the third quarter of last year. His place continues to be vacant. M Damodaran took over as the director of the board after taking in the reins of UTI.B S Pandit has also joined the bank’s board subsequent to the retirement of K G Vassal. UTI Bank Ltd has informed that Shri Paul Fletcher has been appointed as an Additional Director Nominee of CDC Financial Service (Mauritius) Ltd of the Bank. And Shri Donald Peck has been appointed as an Additional Director (nom inee of South Asia Regional Fund) of the Bank. UTI Bank Ltd has informed that on laying down the office of Chairman of LIC on being appointed as Chairman of SEBI, Shri G N Bajpai, Nominee Director of LIC has resigned as a Director of the Bank.In 2002, B Paranjpe & Abid Hussain cease to be the Directors of UTI Bank. UTI Bank Ltd has informed that in the meeting of the Board of Directors following decisions were taken: Mr Yash Mahajan, Vice Chairman and Managing Director of Punjab Tractors Ltd were appointed as an Additional Director with immediate effect. Mr. N C Singhal former Vice Chairman and Managing Director of SCICI was appointed as an Additional Director with immediate effect. ABN Amro, UTI Bank in pact to share ATM. UTI Bank Ltd has informed BSE that a meeting of theBoard of Directors of the Bank is scheduled to be held on October 24, 2002 to consider and take on record the unaudited half yearly/quarterly financial results of the Bank for the half year/Quarter ended September 30, 2002. UTI Bank Ltd has informed that Shri J M Trivedi has been appointed as an alternate director to Shri Donald Peck with effect from November 2, 2002. In 2003, UTI Bank Ltd has informed BSE that at the meeting of the Board of Directors of the company held on January 16, 2003, Shri R N Bharadwaj, Managing Director of LIC has been appointed as an Additional Director of the Bank with immediate effect. UTI Bank, the private sector bank has opened a branch at Nellore. The bank's Chairman and Managing Director, Dr P. J. Nayak, inaugurating the bank branch at GT Road on May 26. Speaking on the occasion, Dr Nayak said. This marks another step towards the extensive customer banking focus that we are providing across the country and reinforces our commitment to bring superior banking services, marked by convenience and closeness to customers. -UTI Bank Ltd. has informed the Exchange that at its meeting held on June 25, 2003 the BOD have decided the following: 1) To appoint Mr. A T Pann ir Selvam, former CMD of Union Bank of India and Prof.Jayanth Varma of the Indian Institute of Management, Ahmedabad as additional directors of the Bank with immediate effect. Further, Mr. Pannir Selvam will be the nominee director of the Administrator of the specified undertaking of the Unit Trust of India (UTI-I) and Mr. Jayanth Varma will be an Independent Director. 2) To issue Non-Convertible Unsecured Redeemable Debentures up to Rs. 100 crs, in one or more tranches as the Bank's Tier – II capital. -UTI has been authorized to launch 16 ATMs on the Western Railway Stations of Mumbai Division. -UTI filed suit against financial institutions IFCI Ltd in the ebt recovery tribunal at Mumbai to Recover Rs. 85cr in dues. -UTI bank made an entry to the Food Credit Program me; it has made an entry into the 59 cluster which includes private sector, public sector, old private sector and co-operative banks. -Shri Ajeet Prasad, Nominee of UTI has resigned as the director of the bank. - Banks Chairman and MD Dr. P. J. Nayak inaugurated a new branch at Nellore. -UTI bank allots shares under Employee Stock Option Scheme to its employees. -Unveils pre-paid travel card ‘Visa Electron Travel Currency Card' -Allotment of 58923 equity shares of Rs 10 each under ESOP. UTI Bank ties up with UK govt fund for contract farm in -Shri B S Pandit, nominee of the Administrator of the Specified Undertaking of the Unit Trust of India (UTI-I) has resigned as a director from the Bank wef November 12, 2003. -UTI Bank unveils new ATM in Sikkim. In 2004, Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible Debenture Issue, issue fully subscribed -UTI Bank Ltd has informed that Shri Ajeet Prasad, Nominee of the Administrator of the Specified Undertaking of the Unit Trust of India (UTI – I) has been appointed as an Additional Director of the Bank w. e. f. January 20, 2004. UTI Bank opens new branch in Udupi-UTI Bank, Geojit in pact for trading platform in Qatar -UTI Bank ties up with Shriram Group Cos -Unveils premium payment facility through ATMs applicable to LIC UTI Bank customers –Metal junction (MJ)- the online trading and procurement joint venture of Tata Steel and Steel Authority of India (SAIL)- has roped in UTI Bank to start off own equipment for Tata Steel. -DIEBOLD Systems Private Ltd, a wholly owned subsidiary of Diebold Incorporated, has secured a major contract for the supply of ATMs an services to UTI Bank -HSBC completes acquisition of 14. 6% stake in UTI Bank for . m -UTI Bank installs ATM in Thiruvananthapuram -Launches Remittance Card' in association with Remit2India, a Web site offering money transfer services In 2005, UTI Bank enters into a banc assurance partnership with Bajaj Allianz General for selling general insurance products through its branch network. -UTI Bank launches its first Satellite Retail Assets Centre (SRAC) in Karnataka at Mangalore. In 2006, UBL sets up branch in Jaipur -UTI Bank unveils priority b anking lounge. MANAGEMENT OF AXIS BANK Promoters: Axis Bank Ltd. has been promoted by the largest and the best Financial Institution of the country, UTI.The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 Crore, LIC – Rs. 7. 5 Crore and GIC and its four subsidiaries contributing Rs. 1. 5 Crore each SUUTI – Shareholding 27. 02%Erstwhile Unit Trust of India was set up as a body corporate under the UTI Act, 1963, with a view to encourage savings and investment. In December 2002, the UTI Act, 1963 was repealed with the passage of Unit Trust of India (Transfer of Undertaking and Repeal) Act, 2002 by the Parliament, paving the way for the bifurcation of UTI into 2 entities, UTI-I and UTI-II with effect from 1st February 2003.In accordance with the Act, the Undertaking specified as UTI I has been transferred and vested in the Administrator of the Specified Undertaking of the Unit Trust of India (SUUTI), who manages assured return schemes along w ith 6. 75% US-64 Bonds, 6. 60% ARS Bonds with a Unit Capital of over Rs. 14167. 59 crores. The Government of India has currently appointed Shri K. N. Prithviraj as the Administrator of the Specified undertaking of UTI, to look after and administer the schemes under UTI where Government has continuing obligations and commitments to the investors, which it will uphold.MEANING OF WHOLE BANKING OPERATION The Wholesale Banking contains products sold to large and middle market commercial companies, as well as to consumers on a wholesale basis. This includes lending, treasury management, mutual funds, asset-based lending, commercial real estate, corporate and institutional trust services, and investment banking through Wells Fargo Securities. The company also owns Baring ton Associates, a middle market investment bank.Wells Fargo historically has avoided large corporate loans as stand-alone products, instead requiring that borrowers purchase other products along with loans which the bank s ees as a loss leader. One area that is very profitable to Wells, however, is asset-based lending: lending to large companies using assets as collateral that are not normally used in other loans. This can be compared to subprime lending, but on a corporate level. The main brand name for this activity is â€Å"Wells Fargo Foothill,† and is regularly marketed in tombstone ads in the Wall Street Journal.Wells Fargo also owns Eastdil Secured, which is described as a â€Å"real estate investment bank† but is essentially one of the largest commercial real estate brokers for very large transactions (such as the purchase and sale of large Class-A office buildings in central business districts throughout the United States). The wholesale banking operations consist of the following transactions: 1. Opening of Account 2. Issue of Check book 3. International Debit / Credit Card 4. Issue of Demand Draft (DD) 5. Net banking 6. e-mail statement 7. phone banking 8.Insta Query 9. Insta Alert 10. Bill pay 11. Passbook 12. Quarterly Account Statement 13. Loan Facility definitions of banking * A bank is a financial institution licensed by a government. Its primary activity is to lend money. Many other financial activities were allowed over time. For example banks are important players in financial markets and offer financial services such as investment funds. * Banking can also be defined as engaging in the business of keeping money for savings and checking accounts or for exchange or for issuing loans and credit. Transacting business with a bank; depositing or withdrawing funds or requesting a loan. * Bank – a supply or stock held in reserve for future use (especially in emergencies) MEANING of BANK An organization, usually a corporation, chartered by a state or federal government, which does most or all of the following: receives demand deposits and time deposits, honors instruments drawn on them, and pays interest on them; discounts notes, makes loans, and invests in securities; collects checks, drafts, and notes; certifies depositor's checks; and issues drafts and cashier's checks.PRADUCT OF AXIS BANK * Easy Access Saving Account * Saving Account for Women * Prime Saving Account * Senior Citizens Saving Account * Priority Banking * Corporate Salary Account * Trust /NGOs Saving Account * Resident Foreign Currency Account * Online Trading Account * Current Account * Term Deposits * Locker Facilities * NRI Services * Depository Services * Financial Advisory Services * Wealth Management Services * Insurance Solutions – Life and General * Retail Loans * Credit Loans * Travel Currency Cards * Remittance Cards CUSTOMER SERVICE IN BANKING OPERATION CHEQUE DROP BOX FACILITY: – RBI's Committee on Procedures and Performance Audit on Public Services have recommended that both the drop box facility and the facility for acknowledgement of the cheques at the regular collection counters should be available to customers and no branch sh ould refuse to give an acknowledgement if the customer tenders the cheques at the counters. * ISSUE OF CHEQUE BOOK: – The Committee has observed that some banks do not allow depositors to collect their cheque book at the branch but insist on dispatching the cheque book by courier to the depositor.Further, it is stated by the Committee that the depositor is forced to sign a declaration that a dispatch by the courier is at the depositor's risk and consequence and that the depositor shall not hold the bank liable in any manner whatsoever in respect of such dispatch of cheque book. Committee has observed this as an unfair practice and advised banks to refrain from obtaining such undertakings from depositors. Banks should also ensure that cheque books are delivered over the counters on request to the depositors or his authorized representative. STATEMENT OF ACCOUNT / PASS BOOK: – The Committee has noted that banks invariably show the entries in depositor’s passbooks / statement of accounts as â€Å"By Clearing† or â€Å"By Cheque†. Further, in the case of Electronic Clearing System (ECS) and RBI Electronic Funds Transfer (RBIEFTR) banks invariably do not provide any details even though brief particulars of the remittance are provided to the receiving bank. In some cases computerized entries use sophisticated codes which just cannot be deciphered.With a view to avoiding inconvenience to depositors, banks are advised to avoid such inscrutable entries in passbooks statements of account and ensure that brief, intelligible particulars are invariably entered in passbooks / statements of account. Banks may also ensure that they adhere to the monthly periodicity prescribed by us while sending statement of accounts. TRADITIONAL BANKING ACTIVITIES Banks act as payment agents by conducting checking or current accounts for customers, paying cheques drawn by customers on the bank, and collecting cheques deposited to customers' current accounts .Banks also enable customer payments via other payment methods such as telegraphic transfer, EFTPOS, and ATM. Banks borrow money by accepting funds deposited on current accounts, by accepting term deposits, and by issuing debt securities such as banknotes and bonds. Banks lend money by making advances to customers on current accounts, by making installment loans, and by investing in marketable debt securities and other forms of money lending. Banks provide almost all payment services, and a bank account is considered indispensable by most businesses, individuals and governments.Non-banks that provide payment services such as remittance companies are not normally considered an adequate substitute for having a bank account. Banks borrow most funds from households and non-financial businesses, and lend most funds to households and non-financial businesses, but non-bank lenders provide a significant and in many cases adequate substitute for bank loans, and money market funds, cash manag ement trusts and other non-bank financial institutions in many cases provide an adequate substitute to banks. ACCOUTING FOR BANK ACCOUNTBank statements are accounting records produced by banks under the various accounting standards of the world. Under GAAP and IFRS there are two kinds of accounts: debit and credit. Credit accounts are Revenue, Equity and Liabilities. Debit Accounts are Assets and Expenses. This means you credit a credit account to increase its balance, and you debit a debit account to increase its balance. This also means you debit your savings account every time you deposit money into it (and the account is normally in deficit), while you credit your credit card account every time you spend money from it (and the account is normally in credit).However, if you read your bank statement, it will say the opposite that you credit your account when you deposit money, and you debit it when you withdraw funds. If you have cash in your account, you have a positive (or credi t) balance; if you are overdrawn, you have a negative (or deficit) balance. The reason for this is that the bank, and not you, has produced the bank statement. Your savings might be your assets, but the bank's liability, so they are credit accounts (which should have a positive balance).Conversely, your loans are your liabilities but the bank's assets, so they are debit accounts (which should have a also have a positive balance). Where bank transactions, balances, credits and debits are discussed below, they are done so from the viewpoint of the account holder which is traditionally what most people are used to seeing. ECONOMIC FUNCTION * ISSUE OF MONEY: – In the form of banknotes and current accounts subject to cheque or payment at the customer's order. These claims on banks can act as money because they are negotiable and/or repayable on demand, and hence valued at par.They are effectively transferable by mere delivery, in the case of banknotes, or by drawing a cheque that the payee may bank or cash. * NETTING AND SETTELEMENT OF PAYMENT: – Banks act as both collection and paying agents for customers, participating in interbank clearing and settlement systems to collect, present, be presented with, and pay payment instruments. This enables banks to economies on reserves held for settlement of payments, since inward and outward payments offset each other. It also enables the offsetting of payment flows between geographical areas, reducing the cost of settlement between them. * CREDIT INTERMEDIATION: –Banks borrow and lend back-to-back on their own account as middle men. * CREDIT QUALITY IMPROVEMENT: – Banks lend money to ordinary commercial and personal borrowers (ordinary credit quality), but are high quality borrowers. The improvement comes from diversification of the bank's assets and capital which provides a buffer to absorb losses without defaulting on its obligations. However, banknotes and deposits are generally unsecured; if the bank gets into difficulty and pledges assets as security, to rise the funding it needs to continue to operate, this puts the note holders and depositors in an economically subordinated position. MATURITY TRANSFORMATION: – Banks borrow more on demand debt and short term debt, but provide more long term loans. In other words, they borrow short and lend long. With a stronger credit quality than most other borrowers, banks can do this by aggregating issues (e. g. accepting deposits and issuing banknotes) and redemptions (e. g. withdrawals and redemptions of banknotes), maintaining reserves of cash, investing in marketable securities that can be readily converted to cash if needed, and raising replacement funding as needed from various sources (e. g. wholesale cash markets and securities markets).BANKING CHANNELS Banks offer many different channels to access their banking and other services: * A branch, banking centre or financial centre is a retail location where a bank or f inancial institution offers a wide array of face-to-face service to its customers. * ATM is a computerized telecommunications device that provides a financial institution's customers a method of financial transactions in a public space without the need for a human clerk or bank teller. Most banks now have more ATMs than branches, and ATMs are providing a wider range of services to a wider range of users.For example in Hong Kong, most ATMs enable anyone to deposit cash to any customer of the bank's account by feeding in the notes and entering the account number to be credited. Also, most ATMs enable card holders from other banks to get their account balance and withdraw cash, even if the card is issued by a foreign bank. * Mail is part of the postal system which itself is a system wherein written documents typically enclosed in envelopes, and also small packages containing other matter, are delivered to destinations around the world. This can be used to deposit cheques and to send or ders to the bank to pay money to third parties.Banks also normally use mail to deliver periodic account statements to customers. * Telephone banking is a service provided by a financial institution which allows its customers to perform transactions over the telephone. This normally includes bill payments for bills from major billers (e. g. for electricity). * Online banking is a term used for performing transactions, payments etc. over the Internet through a bank, credit union or building society's secure website. * Mobile banking is a method of using one's mobile phone to conduct simple banking transactions by remotely linking into a banking network. Video banking is a term used for performing banking transactions or professional banking consultations via a remote video and audio connection. Video banking can be performed via purpose built banking transaction machines (similar to an Automated teller machine), or via a videoconference enabled bank branch. TYPES OF INVESTMENT BANK * Investment banks â€Å"underwrite† (guarantee the sale of) stock and bond issues, trade for their own accounts, make markets, and advise corporations on capital market activities such as mergers and acquisitions. * Merchant banks were traditionally banks which engaged in trade finance.The modern definition, however, refers to banks which provide capital to firms in the form of shares rather than loans. Unlike venture capital firms, they tend not to invest in new companies. MORTGAGE BANKING Mortgage banking deals primarily with originating mortgage loans and servicing them. Read more about it here as well as about what a career in mortgage banking involves. Mortgage banking is meant for a single purpose, to service the real estate finance industry. Mortgage banking deals specifically with originating mortgage loans as well as servicing them.Mortgage banks are state-licensed entities from which consumers can get mortgage loans directly. Usually, mortgage banks avail funds from the Federal National Mortgage Association, or FNMA, also known as Fannie Mae, the Federal Home Loan Mortgage Corporation, or FHLMC, also known as Freddie Mac, or any other large companies that service mortgages, which are related to the secondary mortgage market. Here are a few pointers about the nitty-gritty of mortgage banking. * MORTGAGE BANK SPECIALIZE IN MORTGAGE LOANS: – Unlike a savings bank that is federally chartered, in general mortgage banks specialize in only providing mortgage loans.Hence, customers do not deposit their money in these banks. As has been mentioned above, the secondary wholesale market is their primary source of funds. Freddie Mac and Fannie Mae are examples of the lenders in the secondary market. * MORTGAGE BANKS DIFFER IN SIZE: – While some mortgage banks can be nationwide, others can originate a volume of loan that can exceed that of a commercial bank that is nationwide. Many of these mortgage banks utilize specialty servicers like Real T ime Resolutions to carry out tasks like fraud detection work and repurchase. MORTGAGE BANKS HAVE TO SOURCES OF RAVENUE: – The two main sources of income are from loan servicing fees (if they are into loan sevicing0, and fees from loan origination. Mortgage bankers, by and large, are choosing not to service the loans they have originated. That is because they are entitled to earn a service-released premium by selling them soon after the mortgage loans are closed and funded. The investor in the secondary market that purchases the loan has the ability of earning revenue for providing servicing of the loan every month the borrower keeps the loan. DEFFERENT BANKING LAW APPLY TO MARTGAGE BANK: – Mortgage banks usually operate under banking laws that are quite different, according to the state they operate in. You will need to check each individual state’s financial department or state banking in order to get list of mortgage bankers in each state. While federal laws a pply to the operation of a federal bank, in terms of consumer protection, usually consumers have additional rights, which are applicable according to each state. * MORTGAGE BANKERS CAN BE MORE COMPETITIVE: –Since they only specialize in lending and do not have to subsidize any of the losses that other departments may have incurred, as in regular banking, mortgage bankers have the ability of being really competitive when lending for mortgage. However, they usually do not have the advantage of accessing adjustable rate mortgages that are low cost, which federal banks are typically associated with, and federal money access. * A CAREER IN MORTGAGE BANKING: – Professionals in mortgage banking in the job market today need to have a college degree in business or finance, or some specific experience or training related to the field.Skills in good customer service, an inherent ability with numbers, and computer skills are also essential requirements for mortgage banking jobs. A mortgage banking professional’s job involves reviewing credit scores, determining the kind of loan that is most beneficial for the customer and guiding them through the process of application as well as closing. The loan officer has to be very organized and detail oriented, and need to be able to handle the large amounts of paperwork and reporting that are required for getting loans approved, up to the closing.A mortgage banking professional also has to have thorough know-how about the regulations associated with federal mortgage as well as the various types. KYN (KNOW YOUR CUSTOMER) As per KYC guideline the RBI has advised banks to follow KYC guidelines of RBI mandates banks to collect three proofs from their customers they are 1 Photograph 2 Proof of Identity 3 Proof of address Accordingly, Axis bank has framed its KYC procedure according to which, a photograph and documentary proof of personal identification and address proof are required t be provided.The account Opening form provides the nature of documents required / procedure to be followed for opening a new account. You may also log in to our website www. axisbank. com for such information which is displayed product-wise. ORGANIZATION STRUCTURE OF AXIS BANK SAVING ACCOUNT INFORMATION Definition: A deposit account at a bank or savings and loan which pays interest, but cannot be withdrawn by check writing. * TYPE OF SAVING ACCOUNT IN AXIS BANKING * * ZERO BALANCE SAVING ACCOUNT: – At Axis Bank it has been constant endeavor to create products specifically catering to your needs.The account while offering a whole range of services also addresses your latent need of having an account without the hassle of maintaining an average quarterly balance. * FEATURES: – 1. No Average Quarterly Balance requirement 2. Free International Debit Card with an Accidental Insurance cover up to Rs. 2 lakhs* (charges for the primary holder are waived) 3. Free mobile banking facility 4. Access through more than 825 branches and more than 3595 ATMs 5. At-Par cheque facility with the clearing limit of Rs 50,000 6. 24Ãâ€"7 Tele banking & Internet banking . Free quarterly statements 8. Free monthly e-statement * CONDITION APPLY: – 1. Initial funding of Rs. 5,500. 2. Account maintenance fee of Rs. 500 per annum * KRISHI SAVING ACCOUNT (KHETI HO KHUSHAHALI KI): – Axis Bank offers a unique savings account which is easy to operate and allows you to transact immediately. This product has been specially designed keeping in mind the unique requirements of a farmer and true to its nature has been called the Krishi Savings Account. Some of the features of our new product are: * AVERAGE BALANCE REQUIREMENT: –This account is offered with the requirement of maintaining the half-yearly average balance of Rs 1000 only. * INTERNATIONAL MASTER DEBIT CARD: – The Krishi Savings Account entitles you to an International Master Debit Card with which you can access your account an ytime through the Axis Bank ATM network free of cost. This card comes with a cash withdrawal limit of Rs 25,000 per day. Free Accident Insurance cover of Rs 2 lacks. * ANYWHERE BANKING: – Being a Krishi account holder, you are entitled to access our wide network of more than 825 branches and 3595 ATMs across 440 cities.You can now easily carry out your transactions through any of the branches or ATMs. * AT PER CHEQUE BOOK: – Your Krishi Savings Account comes with the At-Par Cheque facility. This facility enables you to en cash the cheques as local instruments at any of the 440 centers where the Bank has its presence, at no extra cost. Moreover, you can also issue cheques at other centers up to the limit of Rs 50,000. * EASSY ACCES SAVING ACCOUNT(BANKING MADE EASY): – * A :Accessibility * C :Convenience * C :Comfort * E :Earnings * S :Speed * S :Service Want a savings account that transcends geographical boundaries?Presenting, Axis Bank's Easy Access Savings Acco unt. The account is an endeavor by the Bank to understand the consumers' needs and redefine banking to suit your requirements for a truly comfortable banking experience. Easy Access Savings Account gives you instant access to your money anywhere, anytime. Possessing a range of unmatched features, it has been devised to better suit the convenience of our eclectic client base. You can avail of all these services with a minimum quarterly average balance of Rs. 5,000 in metro or urban centers, Rs. ,500 in semi urban centers and Rs. 1,000 in rural centers. * At-par cheque * ATM Network * Anywhere Banking * Tele banking * iConnect * Mobile Banking * Quarterly account statement * Quarterly interest @ 3. 5 % per annum * Free monthly e-statement. You can avail of all these services with a minimum quarterly average balance of Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000 in rural centers. * CORPORATE SALARY ACCOUNT: – Our Corporate Salary Power Offe ring is designed to offer payroll solutions through in a 24 X 7 environment.We leverage on our extensive network of distribution channels spread across 450 centers through a network of more than 827 branches and 3595 ATMs besides our superior service delivery model and product features, as a strong differentiator, to provide value to the end user. * BENEFIT TO EMPLOYERS: – * Efficient salary disbursal. Web Upload – Transfer salaries/reimbursements directly from your current account with Axis Bank to your employee's accounts using I Connect from your office. * Single-instruction salary credit – Same day salary credits for all companies having Corporate Account with Axis Bank.Dedicated Relationship Manager at metro locations to understand the financial requirements of your employees. * BENEFIT TO EMPLOYEES: – * No minimum balance criteria. * Unparalleled Access – Anywhere banking facility through our network of Branches, ATM and Internet banking faci lity. * AT Par cheque books payable locally at all Axis Bank locations. * International Debit cum ATM cards with enhanced Cash withdrawal facility and other value add ones. * Online Banking with funds transfer, online shopping and bill payment options. * Depository services with free online trading accounts. Meal Cards on a master card platform. * Employee Reimbursement accounts as a savings account variant. Preferential pricing on loan products and credit cards and other banking products ; services. CURRENT ACCOUNT INFORMATION * CHANNEL ONE: (FOR SUCCESSFUL BUSINESSES) The ‘Channel One’ Current Account is an effort in that direction where we take care of your day to day banking requirements leaving you with more time for your business. Channel One Current Account is most appropriate choice of successful businesses. At a monthly Average Balance (MAB) of Rs. 10 lacks. FEATURES: 1.Relationship Manager 2. Doorstep Banking 3. Anywhere Banking 4. Free Internet Banking 5. Fre e 24 hour Tele banking 6. Mobile Banking Service 7. International debit card 8. cheque Protection Facility 9. Free 24 – hour cheque deposit facility 10. Payment of Government Taxes/ Dues 11. Foreign exchange services. * ZERO HASSLE BALANCE Small businesses rising on the growth graph need the right of nurturing and appropriate solution for their growing banking requirements. Recognizing these needs, Axis Bank present you the Local Current Account geared to answer all kinds of local business requirements.At a monthly Average Balance (MAB) of Rs. Nil. FEATURES: 1. Zero Balance facility 2. 75 free transactions every month 3. Rebate on Annual Charges 4. Up front Annual Fee 5. Mobile Banking 6. ATM cum International Debit Card 7. Free Internet Banking 8. Tele banking 9. Free Monthly Account Statement * BUILDERS AND REAL ESTATE Axis Bank understands the increasing demands on businesses in this segment . Here’s presenting the Axis Bank Builder ; Real Estate Current Account a c urrent account with unparalleled product features built to suit Builders ; Realtors exclusively.This account offers you unmatched convenience while adding financial value to your businesses spread over geographies. . At a monthly Average Balance (MAB) of Rs. 5 Lacks this account comes loaded with special facilities and benefits, most appropriate for your business. FEATURES: 1. Home Branch Cash Deposit 2. Non – Home Branch Cash Withdrawal 3. Free Anywhere Banking 4. Cluster facility 5. Zero Balance account for Vendors and Suppliers 6. Franking Facility 7. Customer cheque printing 8. Internet Banking 9. Free 24-hour Phone banking 0. Mobile Alerts 11. ATM cum Debit Card 12. Free Monthly Account Statement TRAINING AND WHOLE BANKING OPERATIONS * CORPORATES Corporate Banking reflects Axis Bank's strengths in providing our corporate clients in India, a wide array of commercial, transactional and electronic banking products. We achieve this through innovative product development and a well-integrated approach to relationship management. * Funded Services: Working Capital Finance, Bill Discounting, Export Credit, Short Term Finance, Structured Finance, Term Lending. Non Funded Services: Letter of Credit, Collection of Documents, Bank Guarantees. * Value Added Services: Syndication Services , Real Time Gross Settlement, Cash Management Services, Corporate Salary Accounts, Reimbursement Account, Bankers to Right/Public Issue, Forex Desk, Money Market Desk, Derivatives Desk, Employees Trusts, Cash Surplus Corporate, Tax Collection. * Internet Banking: Supply Chain Management, Corporate Internet Banking. SMALL AND MEDIUM ENTERPRISES At Axis Bank we understand how much of hard work goes into establishing a successful SME.We also understand that your business is anything but â€Å"small† and as demanding as ever. And as your business expands and enters new territories and markets, you need to keep pace with the growing requests that come in, which may lead to purchasing new, or updating existing plant and equipment, or employing new staff to cope with the demand. That's why we at Axis Bank have assembled products, services, resources and expert advice to help ensure that your business excels.Solutions are designed to meet your varying needs. The following links will help you identify your individual needs. Funded Services: Funded Services from Axis Bank are meant to directly bolster the day-to-day working of a small and a medium business enterprise. From working capital finance to credit substitutes; from export credit to construction equipment loan we cater to virtually every business requirement of an SME. Click on the services below that best define your needs Non-Funded Services: Under Non-Funded services Axis Bank offers solutions that act as a catalyst to propel your business.Imagine a situation where you have a letter of credit and need finance against the same or you have a tender and you need to equip yourself with a guarantee i n order to go ahead. This is exactly where we can help you so that you don't face any roadblocks when it comes to your business. The following are the services that will precisely tell you what we can do Business Accounts, Letters of Credit, Collection of Documents, Axis Bank Trade, Guarantees, Cash Management Services, Money Market Desk, Derivatives Desk, Services to Cash Surplus Corporate, Services to Employee Trusts, Bankers to Rights/Public Issue, Tax Collection.Specialized Services: Axis Bank is one of the most trusted entities when it comes to specialized services like selling of precious metals to customers. Under specialized services you can also avail customized control of your value chain through our internet banking platform. Value Added Services: There is a plethora of services that we offer under value added services. There's corporate salary account which ensures smooth payment methods to your staff. You can avail an assortment of credit cards and debit cards from our merchant services.The following are the highlights of this service: Real Time Gross Settlement, Reimbursement Account, Custody Services, Corporate Salary Accounts, Merchant Services, Axis Bank Gold Business Credit Card. Internet Banking: Internet banking is a revolutionary service under the banking sector and Axis Bank is a forerunner in providing you with this service. We provide state-of-the-art payment gateway services to industries and companies in order to ease transaction processing. This in turn enhances the credibility of your business and makes banking extremely cost-efficient.GOVERNMENT SECTOR: Axis Bank acts as an active medium between the government and the customers by means of various services. These services include : * Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect taxes and Sales Tax collections at their local Axis Bank * E-Ticketing – Helps the customer by providing him a direct access to book a Railway Ticket onli ne and get it home delivered * * Opening of L/C's is done by the bank on behalf of Government of India, Mints and Presses, thus facilitating imports for the Government. Collection of levies and taxes on behalf of Municipal Corporations i. e. Kalyan -Dombivli Municipal Corporation, is undertaken by the Bank. * Disbursement of Pension to retired Employees of Central Govt and Defense is directly done by Axis Bank along with the disbursement of pension to the members of EPFO (Employees Provident Fund Organization) * Electronic Collection of fees on behalf of DGFT is done by the bank too * Ministry of Corporate Affairs – Collection of ROC fees for the Ministry through authorized Branches and Net Banking.Collection of Property Tax through Selected Branches on behalf of Municipal Corporation of Delhi. FINDINGS AND SUGGESTIONS * FINDINGS: – 1. Bank is having 853 branches all over the country. 2. The number of branches should be increased. * SUGGESTIONS:- 1. Number of Branches should be increased covering a wider area in various states. 2. A wide publicity to be given about the organization and its products through various means of communications to keep growth moments. 3. More number of training and educational programmers’ should be included in Banks schedule. . Developing a learning culture through continuous learning process. COMPETETIORS * ICICI Bank Ltd. * HDFC Bank Ltd. * State Bank of India * HSBC Bank * RBS (Royal Bank of Scotland) * Maharashtra Bank of India * Canara Bank * Andhra Bank * IDBI bank * Bank of India * Punjab National Bank * Central Bank * Allahabad Bank * ING Vysya * Centurion Bank CONCLUSION Axis bank has developed manifold in short period of time due to facilities and services provided to their customer and this growth rate can be keep it up if they start to go in semi-urban areas.In last couple of years they have opened new many branches and they should open many more. The working staffs are very co-operative in nature an d due to that the bank will also get good benefit. Axis Bank has provided their customer Net-banking facilities and due to that transactions are done fast. Charges at Axis Bank are on lower side when we compare it with other Banks BIBLIOGRAPHY SR. NO. | REFERENCE| 1| * A New Beginning : The Turnaround Story Of Indian Bank| 2| * Bank Marketing : Concepts And Applications| | Banking And Finance| 4| Banking Developments in India| 5| Basics of Banking| 6| Bank leaflet and Boucher| 7| Internet| CONTENTS * INTRODUCTION TO AXIS BANK * HISTORY OF AXIS BANK * MANAGEMENT OF AXIS BANK * DEFINITION OF BANK * PRODUCT OF AXIS BANK * CUSTOMER SERVICE IN BANKING OPERATION * TRADITIONAL BANKING ACTIVITIES * ACCOUNTIG FOR BANK ACCOUNT * ECONOMIC FUNCTION * BANKING CHANNELS * TYPES OF INVESTMENT BANK * MORTGAGE BANKING * ORGANISATION STRUCTURE * FINDINGS AND SUGGETIONS * COMPETETIORS * CONCLUSION * BIBLIOGRAPHY

What are the major kinds of unconscious pleasures that might be found in common leisure pursuits?

The work of Sigmund Freud shows us that Freud believed that humans are all driven by unconscious needs and leisure pursuits are a result of these unconscious desires but adapted by our minds so that they are displayed in an acceptable way. This essay aims to identify these unconscious desires and examine how they are translated into common acceptable leisure pursuits. One of Freud's major theories was his definition of the conscious. Freud divided the mind into three different levels, the conscious, the pre-conscious and the unconscious. â€Å"The conscious level of mental activity is the level on which all thought processes occur. What one thinks conceptualises, or understands takes place on this level of activity. The pre-conscious is where information is stored away, but is easily obtainable. The unconscious is where memories and information are stored which cannot be accessed readily.† Donadio (2001) Freud tells us that there are three different forces that control our actions and desires; the id, the ego and the superego. â€Å"The id is the drive within us to bring ourselves pleasure. The id is concerned with satiating all basic urges from thirst and hunger to sexual desire, and is determined to attain satisfaction at any cost. People act on the id alone when they are first born, and as time progresses, they learn to suppress these desires in the interest of conventiallity; they realize that a person cannot merely have whatever he/she wants whenever he/she wants it, and that the individual must act in accordance with society. The ego is what brings about one's understanding that one is part of a society, and cannot always satisfy the urges of the id. The ego does not necessarily ignore the id, but rather governs and controls it. It often devises a plan to obtain that which the id desires. The ego is often seen as being responsible for practical and rational decision making. The superego governs over all of these, and is often seen as the conscious. The superego is concerned with the long-term ramifications of actions, adherence to what is â€Å"right and wrong†, and producing guilt as a result of one's actions. The superego is often more a product of society than the individual, as society dictates what is acceptable and unacceptable behavior; it often tends to direct the individual to act in a way which is viewed as positive by society, even if at the expense of personal satisfaction. † Donadio (2001) The id's desires for sex and survival are the basis for all human activity. The need for pleasure and release of tension that originates in the id is translated by the ego into more socially acceptable types of behavior, pleasurable leisure pursuits. â€Å"All behavior is in the service of tension reduction.† Appigananesi & Zarate (1979) p144 It is a basic human need to receive pleasure and release from tension, the most basic way to receive this pleasure and release tension is through sex. However, society, and therefore the superego, dictates that it is not acceptable to have sex continuously whenever we want with whomever we want. Our fear of not being accepted into society helps to translate these primary sexual urges into acceptable releases of tension and pleasurable activities such as sport, watching films, reading, drinking alcohol and going to clubs and pubs. Humans are very social creatures and receive pleasure from interaction with other humans. The majority of leisure pursuits involve some kind of socializing with other people. These social gatherings also provide the opportunity for interaction with members of the opposite sex. This is our basic sexual desire becoming apparent. In some social situations the desire to interact with the opposite sex is very apparent, for example socializing in pubs and clubs. When preparing for a night out members of both sexes will try to dress up to make themselves as attractive as possible. People can understand their desire for sex and put themselves in situations where their desires may come to fruition. However, even if one is aware of their sexual desires, in these situations it is still necessary for them to be made socially acceptable by the superego. Dancing is a good example of the expression of sexual desires in an acceptable way. In recent times dancing has become more sexual with more phys ical contact involved. This is due to modern changes in attitude when sex is becoming more socially acceptable although the taboo of sex seems to provide pleasure itself. The use of alcohol and drugs in these types of situations seem to help reduce the control the superego has over the id. People loose their inhibitions and become less concerned with being socially acceptable, the desires of the id are less suppressed and people's desire for pleasure dominates their actions. It is not uncommon to see inebriated couples on a Saturday night engaging in various kinds of sexual activity in public areas, without the introduction of alcohol or drugs the superego would dominate and demand more acceptable behavior. It is easy to see why we enjoy intoxicating substances as it makes our desire for pleasure more easily obtainable. With many other leisure pursuits the desires of the id are less apparent and the individual will not really know the unconscious origin of their behavior. Many types of leisure activities provide pleasure by escapism, â€Å"The tendency to seek distraction and relief from reality.† Definition: The Concise Oxford Dictionary (2000) Many people obtain pleasure from watching films and reading books. Often these types of leisure pursuits allow us to experience suppressed sexual urges through fantasies in books or films. These types of experiences would not normally be experienced in everyday life but being able to experience them through films or books provides great pleasure, although the individual will not really know the unconscious reason for the pleasure that they receive. In some situations it is because of our desires for food and drink that we receive pleasure. We enjoy going to restaurants and having dinner parties. It is not just the opportunity to interact with others that provides us with pleasure, but also the enjoyment of eating is a direct consequence of our basic human urge of hunger. Sport, as a leisure pursuit, is socially acceptable. It has always been seen as a healthy pastime. It provides a release of tension due to its physical nature and also allows interaction with other individuals. However, sport tends to provide greater pleasure for males than females. It is basic human nature for the male to want to exhibit his strength and power. The enjoyment of sport by males is probably due to the fact that sport as a leisure pursuit has always been seen for males as socially acceptable. â€Å"In Coleman's classic study of adolescent life (1961), being involved in sports was the most important factor contributing to the social status of high school boys.† Mannell & Kleiber (1997) p240 It can be seen by examining the work of Freud that all leisure pursuits provide pleasure and the majority of activities that we involve ourselves in for pleasure are some form of manifestation of our basic human sexual urges. Although we may not realize that we are receiving some form of unconscious pleasure it is necessary for our survival. Humans need the release of tension and to receive pleasure but they also need to be accepted socially so the existence of the superego helps to satisfy all of these urges.

Importance of organisational Values Essay Example | Topics and Well Written Essays - 3000 words

Importance of organisational Values - Essay Example The entire above are imperative for effectiveness in both private and the National Health Service organisations. I will discuss all these in depth to demonstrate their usefulness. The effectiveness concept is considered as one of the reform bills’ objectives such as tariff alternatives needed for long-term, non-elective and complex care. Pooled or delegated budgets, pushed payments and capitalized funds are some of these alternatives. Any mechanism of payment that is adopted needs to promote financial rewards. Secondly, system leadership is also essential at a regional level, which should be facilitated by clinically led multi-professional cabinets working together with the NHS commissioning board. Being appointed as the new manager of the patient’s care department, my report will not only be based on the above, but also on quality service that can sustain patient care in line with the above objectives of my care organization, to that proposed in the vision of the new h ealth and care reform bill. Health and social care needs should be done together in order to ensure population health issues are addressed, such as the needs of unregistered patients and health inequalities. G.P commissioning boundaries should as far as possible, be aligned to the local authority boundaries to support the above. In addition to support clinical integration and patient-focused care, anyone providing or commissioning NHS Care should share relevant information with patients. The reforms should also allow the evolution of new approaches such as integrated care partnership. Under this approach, the commissioning function is slip between a strategic commissioner and budget- holding, not-for-profit integrated care partnerships. These integrated care partnerships might include GPS and a relevant health and social care specialist. Organizational performance Organizational performance is essential in order to deliver quality service that is value for money, (which depends on m any factors). There are internal factors and external factors to be considered. Internal factors are organizational culture, performance management, staffing level and finance. External factors that can affect quality service could be cuts, recession and commissioning. Being the new manager, I would propose greater performance requirements and accountability, which are found in every jurisdiction. In certain provinces in Canada for example, regional health systems are required to gather and analyze similar metrics and report them to the provincial government and to the public on a regular basis. In England, the Healthcare Commission monitors standards and efficiency, and publishes performance ratings for indicators such as wait times (Bradford & Burke, 2005). Over the last ten years, the NHS has made a lot of progress in delivering cancer services. Since 2007, we have seen improvements on the number of situation’s patients being treated as day cases. A massive increase in res ources has contributed to these improvements. It was through clear leadership and strong performance management that led us to these achievements. In July 2010, NHS white paper on equity and excellence proposed putting patients at the heart of everything the NHS does, and focusing on continuous improvement of the critical things in healthcare. However,

Individual Leadership Growth Reflection1 Assignment

Individual Leadership Growth Reflection1 - Assignment Example This means that I am capable of becoming a person and a leader who is aware of both his strengths and weaknesses. Moreover, I believe that the genuineness of my character is also one of my strengths and another reason why I believe I am fit to be an authentic leader (Kruse, 2013). I have also realized that I am a mission-driven person, which means one who is above his concerns for self-interest and is focused on results (Kruse, 2013). By being mission-driven, I could actually effortlessly encourage people to work out a particular project without having to please me, thus they can follow my example and they also do not focus on their happiness. Rather, they focus on the completion of the project for that is the only thing that can actually bring them so much joy and satisfaction. Moreover, by being mission-driven myself and by inspiring others to be the same kind of person, I can personally say that one can accomplish something fast only if he does not focus on the problems of the present or on how difficult it is to do it. In short, being mission-driven makes one ignore the difficulties one would normally experience when trying to achieve a goal. This is therefore one of the major keys to professional success. According to Kruse (2013), an authentic leader leads with his heart and is therefore not afraid to show his emotions. This means that whenever I lead people someday, I believe I will use my heart in leading them, which is through love, concern and example. This is in conjunction with my desire to focus on supporting people and to show them empathy and care, which are essential parts of my leadership growth plans. The best way I can achieve this rather emotional leadership is to acknowledge the hardships that each member experiences while they are trying to accomplish the goals of the group or the company. Moreover, according to Kruse (2013), an authentic leader must possess long-term focus and must emphasize hard work and patience. This

What does true friendship require Essay Example | Topics and Well Written Essays - 250 words

What does true friendship require - Essay Example Since Finny trusts Gene as his friend, he does not believe what h says concerning the fall. In ‘The Hobbit’, true friendship is helping the ones in need such as the case in the book in which Gollum helps Bilbo to escape from the tunnel (Falconer 3). True friendship means helping one another and loving the other person in any difficult situation. In the ‘Thank you M’am’ the fat woman helps the boy with 10 dollars for buying Swede shoes (Hughes 5). The act shows true friendship as Mrs. Luella shows some affection to the poor boy who tried to steal from her. In the book ‘A Separate Path, Finny cannot believe that is the best friend can cause him to fall and break his legs. Finny loves his friend so much and his ready to help him by advising him to train as an athlete (Knowles 4). In the book, The Hobbit Gollum assists Bilbo to get out of the cave, and Gandalf rescues the team when it goes underground (Falconer 3). The theme of friendship and love is evident considering the help Bilbo gets from Gollum and the rescue. In the three books, the themes of friendship and love are portrayed clearly. In conclusion, true friends love each other as demonstrated by the themes of the three stories. In the first case, the fat woman helps the boy while in the second book Finny does not believe that his true friend can betray him causing him to fall. In the Hobbit, the team gets help from Gandalf and Bilbo gets help from Gollum, which portrays a lot of love and

The Disillusionment of College Sports in America Essay

The Disillusionment of College Sports in America - Essay Example This paper will depict the fact that college sports are disillusionment as they seek to benefit the colleges and not the college athletes. The film, â€Å"Hoop Dreams† depicts the lives of two African-American teenagers, William Gates and Arthur Agee as they pursue their dreams of becoming NBA stars. Indeed, they want to use basketball as a leeway to their financial and social woes. Fortunately, a scout from St. Joseph High School, which has a magnificent basketball program and great basketball alumni, like NBA. However, the film negates the idea that college athletic is a game by asserting that William strived to please everybody’s expectations when his knee is shot just when he had immense passion for the game. Notably, St. Joseph High School did not give the two teenagers full sponsorship but partial scholarships because they wanted to relate the sponsorship with the benefits that the double will bring to the school. Ideally, William was more gifted than Arthur a they joined different basketball teams in the school. Indeed, Pingatore, the coach compares William with Isiah Thomas, the NBA star who was al so a recruit of the same school. Notably, Arthur was both slow in class and on the court. As a result, the coach drops Arthur from the squad where he consequently lost the scholarship. This manifests the disillusionment that the school wanted to accrue benefits from Arthur and had to drop him since he could not advance to a perfect basket baller. Indeed, Arthur had to go back to public school. Unfortunately, he would still not graduate in the public school without transfer credits from St. Joseph's who had already withheld his credits due to accrued tuition arrears. In fact, had the school not offered him a scholarship, there would not be any arrears and hence the schools did not seek to benefit Arthur recruiting him to their basketball program. Indeed, it is clear that the school was only looking for looking for a basketball player and not for tuition fees. We can thus ascertain that the school did not aim at helping worthy students but at finding good basketball players who they d rop if they fail to make the target. At the same time, the article by Taylor Branch, â€Å"Shame of College Sports,† defines college sports as a real scandal aimed at generating financial revenue for the for universities and private companies as the college athletes earn nothing. Indeed, the article presents the case of a civil-rights historian seeking for the payment of college athletes. Indeed, the film portrays the lack of concern for the scholars after suffering injuries that jeopardize their progress on the court. However, the two lads survived the setbacks and continued with their pursuit where colleges recruited them. Actually, some college athletes suffer lifetime injuries and do not earn anything for that. The article claims that commercial interests buy schools and buy coaches to the disregard of the college athletes. In fact, Sonny Vaccaro told a closed hearing at the Willard Hotel in Washington, D.C., in 2001 that they seek to put their materials on the athleteâ⠂¬â„¢s’ bodies by buying their school or their coach. Specifically, the Knight Foundation has interest in college athletics where it guards the interests of the likes of Vaccaro. Moreover,

NIKE Co Research Paper Example | Topics and Well Written Essays - 1000 words

NIKE Co - Research Paper Example They gain a better work-related understanding of their own behavior and that of others hence, motivate, influence, and to succeed. Nike Company is dynamic in that it obtains raw materials from the environment and processes them into finished goods or services that are returned as outputs to the environment. From finished goods and services, Customers create a continuing demand of Nike Company products resulting to a circle known as a value chain (Nelson, Debra & James 25). How Nike Company Functions Organizational structure of Nike Company is centered in managers and their team leaders who foresee efficient running of the company. Their nature of managerial work revolves around planning, organizing, leading and controlling. They execute informational, interpersonal and decisional roles. Informational roles is whereby a manager exchanges and processes information through team leaders and also liaise with the employees in decision making for the betterment of the company. Effective man agers must integrate technical, human and conceptual skills. As well they must be sensitive to workforce dynamics while consistently adapting to their environment and understand broad applications of technology, focus on quality and customer service. In Nike Company, emphasis on managing emotions both personally and in relationships with others, is considered an important leadership competency since a manager’s emotional intelligence contributes significantly to their leadership effectiveness (Nelson et al. 30-5). Emotional intelligence is the ability to understand and deal with emotions such as self-regulation, relationship management and self-awareness. Positive organizational cultures in this Company tap the talents, ideas of employees, and their potential creativity. Therefore it makes the organization a better employer and helps it to effectively compete more in the job market. Diversity programs in Nike Company includes; emphasis on recruitment, selection, and retention of potential employees who provide a basis for more effective job satisfaction and productivity. In order to accomplish the diversity management in Nike Company, all levels of management in the company must be committed across all functions of the organization in order to get the best from the company. Diversity therefore, promotes creativity and innovation, social responsibility, reduced legal noncompliance costs and appreciating differences /value of inclusion. The mission statement of Nike Company describes and helps focus on the attention on the company’s core purpose, vision and future aspiration in a way that inspires commitment, innovation, emotion, and courage (Nelson et al. 45-6). Attitudes and Job Satisfaction in Nike Company Attitudes play an important role in employees work output in Nike Company. Managers should therefore be interested in their employees’ attitudes since attitudes give warnings of potential problems and influence behavior. If managers in Nike Company can improve employee attitudes, it will likely result in heightened growth of the company’s effectiveness. The key managerial goal in Nike Company is the employee’s job satisfaction. This is assessed through managerial observation and interpretation of employee’s attitudes and behavior by use of job satisfaction interviews and administering of

Are DNA Databases crossing the Line Essay Example | Topics and Well Written Essays - 2000 words

Are DNA Databases crossing the Line - Essay Example 122). Initially, DNA samples were only collected from criminals arrested in connection of felonious nature, but the courts now target DNA collection from every arrested citizen connected with any federal crime commission. Furthermore, more DNA samples will be collected from all immigrants who are under the custody of federal authorities. When this gets fully affected, these genetic identifiers will be increased at a rate of one million persons per year to the already culturing DNA database held by the various law enforcement organs of the federal jurisdiction (Kaye, 2006, pp. 74). As a result of this broad based approach, many contentions and disagreements have been raised and it seems this is just the beginning of a much larger scheme intended to privately scrutinize people without their prior knowledge. This paper therefore endeavors to make an insight into these fundamental factors among other issues revolving around the question of DNA databanks to find out their relevance or irreleva nce in relation to human and constitution rights’ protection guidelines. United Kingdom was the first government to set up a national government database in April 1995 using the SGM- Second Generation Multiplex DNA profiling system and from 1998 adopted the SGM+ system. By the end of 2005, the database had accumulated more than 3.1 million profiles, of which about 585,000 belonged to children below 16 years of age (Leigh, 2004, pp. 23). Towards the end of 2006, the database contained over 4 million records, becoming the largest DNA database in the world at the time. Furthermore, it is estimated that this figure is increasing at a rate of thirty thousand DNA samples every month. Most of these samples are accrued from scenes of crimes as well as those collected by police from arrested suspect. This was followed by New Zealand and in 1998 France set its

The Human Development Index (HDI) for China and India Essay

The Human Development Index (HDI) for China and India - Essay Example The four input dimension indices for calculating HDI are, therefore, the life expectancy index, mean years of schooling index, expected years of schooling index, and income index (HDRO 1). Minimum value for life expectancy is set at 20 years, 0 years for both of the education variables, and $100 for the income variable measured in per capita gross national income (GNI). General formula for calculating dimension index is: Dimension index = Actual value – Minimum value Maximum value – Minimum value The HDI is the geometric mean of the normalised indices measuring achievements in each dimension. It is calculated as HDI =  Where; Ilife – life expectancy index2 Ieducation - Education index Iincome – Income index Case study: China and India Table 1: Computed HDIs and input variables for China and India INDIA: HDI Indicators HDI Indicator Value Goalposts for HDI 2011 Dimension Indices Maximum value Minimum value Life anticipation (years) 65.4 65.9 20.0 0.716 0. 546 Schooling mean years (years)3 4.4 4.6 0 0.336 Expected years of schooling (years)4 10.3 9.8 0 0.572 Combined education index 0.978 0 0.448 GNI per capita (PPP $)5 3,468 3,435 100 0.508 CHINA: HDI Indicators Indicator Value Maximum value Minimum value Dimension Indices HDI Life anticipation (years) 73.5 83.4 20.0 0.844 0.687 Schooling Mean years (years) 7.5 13.1 0 0.573 Expected years of schooling (years) 11.6 18.0 0 0.644 Combined education index 0.978 0 0.621 GNI per capita (PPP $) 7,476 107,721 100 0.618 HDI computation process: (I) India Life Expectancy index = (65.4-20)/(83.4-20) = 0.716 Mean years of schooling index = (4.4-0)/ (13.1-0) = 0.336 Expected years of schooling index = (10.3-0)/ (18-0) = 0.572 Combined education index = (0.336*0.572) ^ (1/2)-0/ (0.978-0) = 0.448 Income index = (Ln (3,468) – Ln (100))/ (Ln (107,721) - Ln (100)) = 0.508 HDI = (0.716*0.448*0.508) ^ (1/3) = 0.546 (II) China Life Expectancy index = (73.5-20)/(83.4-20) = 0.844 Mean years of schoo ling index = (7.5-0)/ (13.1-0) = 0.573 Expected years of schooling index = (11.6-0)/ (18-0) = 0.644 Combined education index = (0.573*0.644) ^ (1/2)-0/ (0.978-0) = 0.621 Income index = (Ln (7,476) – Ln (100))/ (Ln (107,721) - Ln (100)) = 0.618 HDI = (0.844*0.621*0.618) ^ (1/3) = 0.687 Table 2: Computed and Reported HDIs for India and China HDI Comparison Country Reported 2011 Calculated India 0.547 0.546 China 0.687 0.687 Calculated HDIs for both India and China are not significantly different from the reported figures as shown in Table 2. Small difference in the case of India could have been as a result of round off effects. It is notable, however, that computed HDIs would be significantly different from reported 2011 numbers if maximum values for input variables adopted for the calculation were to be drawn from the respective larger region (continent) data or observed values (HDRO 2). Evaluation of Calculated HDIs for China and India China’s HDI of 0.687 falls under the medium human development category together with countries such as Samoa, Thailand, Viet Nam among others in East Asia. According to the 2011 Human Development Report, countries that have the highest human development achievement in this continent are Palau, Malaysia, and Tonga with HDI’s at 0.782, 0.761, and 0.704 respectively. Countries such as Solomon Islands, Papua,

Rooms Division Operations Management Essay Example | Topics and Well Written Essays - 750 words

Rooms Division Operations Management - Essay Example oup of customers of a Company, who are willing to pay distinct set of prices for that specific perishable and same resource owned by a Company, and thus, it can increase or maximize its overall revenue base   (Airlines, 2014). Moreover, a revenue management is quite different from yield management in a way that it specifically targets revenue expansion and its expansion with the effective management of Company’s inventory capacity, prices of its products and customer demands. However, a company with the help of revenue management, especially room divisions and operations management enterprises, on a consistent basis can lead to achieve their revenue targets in shortest possible time span. As, the basic component of revenue management is the understanding the wide variety of customer behavior related to the Companies product and then accordingly, applies the researched data of customers in such a way that the management could form a group of customers for their same range of products, in order to charge different rates and tariff for such products from them as per their set criteria and thus, in this manner not only the overall market of the business would be extended, but it will also able to enhan ce its revenue structure as well (Netessine and Shumsky, 2002). In addition, the perfect application of yield management and room management in room service industry could be applied with the help of introduction of some group promotional schemes on reservations of multiple rooms, offering discounts on repeat business from regular customer, and etc. All in all, with the help of yield management, the overall occupancy of rooms in a room’s service industry can be effectively managed, control and thus maximizes its overall revenue earning aspects. The room’s service and operations management enterprises could enhance their revenue earnings to the maximum level, with the help of following possible sales techniques to attract the wide range of customer; Welcoming the

Me, Myself and Madness Essay Example for Free

Me, Myself and Madness Essay What is madness? Madness cannot be categorized into one definition, nor can it be simplified into one specific action. In Hamlet, Hamlet, prince of Denmark, is consumed by madness and is alternately driven to his own death. Despite the fact that many people believe that Hamlet’s mad behavior was planned and controlled. It is arguable that his madness was not feigned, and he was actually insane. Hamlet was drove into madness by the demonic possession of the ghost of Hamlet, the deep grudge he had for his mother Gerturde, and the craving for revenge he had for the death of his father In act 1, scene 4, Hamlet, Horatio and Marcellus are confronted by the ghost that has been roaming around the outskirts of the castle. Hamlet sees, and recognizes that the ghost that has been haunting his home is none other than the spitting image of his father, the late king Hamlet, who was inconspicuously murdered by his own brother Claudius, who later becomes king of Denmark, instead of Hamlet. The ghost calls out for Hamlet to follow him alone into the woods. Hamlet’s perseverance led him to believe that the ghost of his father had the answers that he desperately needed, and for that, Hamlet decided to follow him alone. Horatio (warning Hamlet against following his father’s ghost) gravely warned Hamlet that if he follows the ghost, it might â€Å"deprive your soverereignty of reason and draw you into madness.† In other words, Hamlet’s madness began when he became possessed (both body and mind) by the ghost of his father to bring about his evil deeds. In this case, Hamlet lost his mind when he erased himself from his own brain and replaced it with his father’s commandments. In addition, Hamlet’s madness was also driven by a deep grudge he had for his mother Gerturde. After the death of Hamlet’s father, Gerturde remarried within a month, to his brother Claudius. Hamlet shows provocation at Gerturde for happily marrying so soon. And to add insult to injury, it was to his uncle, of all people. Hamlet questions the faithfulness his mother has towards him,  and later doubts the love Ophellia has for him. For this reason, Hamlet displays resentment, not only towards his mother, but to Ophellia, who was uninvolved in the tragic death of his father, and the sudden remarriage of his mother to his uncle. In act 3, scene 1, Hamlet and Ophellia are having an emotional conversation with each other. Hamlet screams to Ophellia â€Å"get thee to a nunn’ry, why would tho be a breeder of sinners.† For this reason, Hamlet yells â€Å"get thee to a nunn’ry† several times because he exhorts ophellia to become a nun, so that way, she may never breed sinners, like him. Even tho he offends Ophellia by saying this, the insult is more intentionally made for his mother Gerturde. The lack of faithfulness his mother has causes the vulgar behavior he has towards Ophellia, which henceforth progresses Hamlet’s madness.

Analysis Of Marketing Mix

Analysis Of Marketing Mix We took up Amul Ice Cream as a product for our study and analysis. The project basic objective was to acquire a deeper understanding of the product and apply the concepts related to marketing mix, 4Ps of marketing and the consumer behavior as learnt in the course. The project was studied in three parts: Marketing mix of Amul Ice cream Study of the consumer behavior with the help of a structured questionnaire Marketing mix of two main competitors; Kwality Walls and Mother Dairy, suggestions and foresight about Amul Ice Creams In the first part, we studied the marketing mix of Amul ice cream which was further divided into four parts: Product, Price, Place and Promotion. MAIN CONTENTS Note: all corrections/additions/reasons in lieu of corrections are done below the remarks itself. SESSION 1 Marketing Mix of Amul Ice cream Amul Ice Cream was launched on 10th March, 1996 in Gujarat. It was launched on the platform of Real Milk. Real Ice Cream given that it is a milk company and the wholesomeness of its products gives it a competitive advantage. In 1997, Amul ice creams entered Mumbai followed by Chennai in 1998 and Kolkata and Delhi in 2002. Nationally it was rolled out across the country in 1999. It has combated competition from the established players like Walls, Mother Dairy and achieved the No 1 position in the country. This position was achieved in 2001 and it has continued to remain at the top. Today the market share of Amul ice cream is 38% as against the 9% market share of HLL, thus making it 4 times larger than its closest competitor. Product Amul has added a vast variety of flavours to its ever growing range. Currently it offers a selection of 220 products. Amul has always brought newness in its products and the same applies for ice creams. The broad heads under which Amul markets its ice creams are as follows: Royal treat range (rajbhog, cappuccino, chocochips, butterscotch, tutti frutti) Nut-o-mania range (kaju draksh, kesar pista, roasted almond, kesar carnival, badshahi badam kulfi, shista pista kulfi) Utsav range (anjir, roasted almond) Simply delicious range (vanilla, strawberry, pineapple, rose, chocolate) Natures treat (alphonso mango, fresh litchi, anjir, fresh strawberry, black current) Sundae range (mango, black current, chocolate, strawberry) Millennium ice cream (cheese with almonds, dates with honey) Milk bars (chocobar, mango dolly, raspberry dolly, shahi badam kulfi, shahi pista kulfi, mawa malai kulfi cream, green pista kulfi) Cool candies (orange, mango), Cassatta, Tricone cones (butterscotch, chocolate), megabite-almond cone), Frostik 3 layer chocolate bar, Fundoo range exclusively for kids, Slimscoop fat free frozen dessert (vanilla, banana, mango, pineapple), Health Isabcool In January 2007, Amul introduced SUGAR FREE ProLife Probiotic Wellness Ice Cream, which was a first in India. This range of SUGAR FREE, LOW FAT Diabetic Delight ProLife Probiotic Wellness Ice Cream is created for the health conscious. Price Amul has managed to stay ahead of its competitors by providing quality products at competitive prices, maximizing customer value. Amul followed the penetration pricing strategy and entered the market with prices much less than the leader in the market kwality Walls. This helped Amul in achieving great success at the start. Amul also captured a lot of the lower end untapped market due to its pricing strategy and gradually acquired a market share of 12-15% in the first few years. The pricing has been a major advantage of the brand. Following Amul, other players lowered their prices consequent to which Amul now follows a competitive pricing as its major strategy. Range of price minimum and maximum? Amul frostiks start from Rs 10 and go upto Rs. 20. The prolife pro-biotic icecream is priced at Rs. 15 for 125 ml. the super saver take away packs start from as low as Rs.110 for 2 litre whereas catering the higher end, exotica range starts from Rs. 120 per litre brick and extends upto Rs. 160 for different flavours. Place Ice cream, being a perishable item, it is very important to have a good distribution channel. Amuls head office is at Anand. The entire market is divided into 5 zones. The zonal offices are located at Ahmadabad, Mumbai, New Delhi, Kolkata and Chennai. Moreover there are 49 Depots located across the country and Amul caters to 13 Export markets also. Amul follows four marketing channels to distribute its ice creams. Level Zero also called direct marketing channel consists of a manufacturer selling directly to the final customers how? Amul has entered into direct retailing through Amul Utterly Delicious parlours created in major cities Ahmedabad, Bangalore, Baroda, Delhi, Mumbai, Hyderabad and Surat. These parlours surpass the regular softy and ice-cream scoop offering joints in terms of popularity and look set to give the more established ice cream brands in the cities a run for their money. In these parlours, icecream is stored and transported in a frozen condition (- 28o centigrade or below). They also keep frozen pizzas and frozen paneer. Level One contains one selling intermediary such as retailer to the final customers Level Two has two intermediaries typically distributor and the retailer Level Three comprises the distributor, retailer with the jobber in between Promotion Amul doesnt follow an aggressive marketing strategy for its ice creams. In the beginning, TV commercials for products such as amul tricone, real milk ice cream, frostik and premium ice cream were seen frequently. However these commercials cannot be spotted now. Instead the company prefers a more direct approach to sales promotion strategy. Offers such as super saver packs, one plus one and the likes are often given to lure the consumers into buying. Apart from these, Amul Company as a whole with its advertising partner FCB-ULKA puts up its hoardings which are famous for their satirical take on current happenings, for its complete basket of products including ice cream. The main reason for Amul retaining its dominant position in the market despite a conservative marketing strategy is because all the market players in this product category follow the same kind of strategy, i.e. minimal exposure to electronic media and high on sales promotion technique. In such a scenario Amul has been successful in creating a niche for itself. Amuls entry into ice creams is regarded as successful due to the large market share it was able to capture within a short period of time. The differential pricing, quality of products and of course, the brand name made this possible. SESSION 2 Consumer Buying Behavior We studied the marketing mix of Amul ice creams. Now well study and analyze the behavior in terms of consumers decision making process and factors affecting their buying behavior. Consumer behavior is how individuals, groups, and organizations select, buy, use and dispose of goods, services and ideas to satisfy their needs and wants. Consumer passes through five stages in buying a product: Need Identification Information Search Evaluation of Alternatives Purchase of Product After Sales Service Consumers dont always pass through all the above stages while making a purchase. For many of products (mostly perishable), the kind of involvement in the buying process is low. Consumers tend to do a lot of brand switching for the sake of variety and novelty. While buying a regular brand of ice cream, one goes directly from the need for ice-cream to the purchase decision skipping information search and evaluation. Even if they are present, the time given to each of these is negligible as compared to other stages. This is very important part of consumer buying behavior which in turn affects the factors affecting the consumer behavior. If one is loyal to one brand he will repeatedly purchase that brand and flavor. However if one doesnt find that product, he is very likely to switch to other available brands without much effort and may start liking it. Factors affecting the consumer behavior: Various types of factors which affect the consumer behavior and lead them towards a particular ice-cream brand are as follows: Product specifications, variety, price range, promotion strategies, and availability of product (which forms an integral part in case of variety seeking products) Reference groups (family, friends , media etc) and their effect on choices Knowledge of other brands existing in the market and their positioning in the minds of the consumers Demographics age, gender, income group Situational occasions where a consumer buys a product Involvement in buying the product in terms of frequency of purchase Studying the consumer behavior: In the survey conducted, (sample size=60) well first do a general analysis studying the market and Amul ice-creams position in it. In second part of the analysis, well see how different age groups may behave differently in consuming ice cream. Methodology: Samples for the study consisted of people from the age group of 18-40. Samples were taken randomly where a structured questionnaire was mailed to the people and their responses recorded. The questionnaire had the following dimensions: Demographics of the respondents such as age, income group, occupation, gender Knowledge/awareness about the various brands available in the market Frequency of purchase of ice cream, place of purchase, price preferences, reference groups, Favorite brands vis-Ã  -vis Amul in terms of ratings on the features of the product. Sample size: 60 respondents from the target population were approached to fill in the questionnaire. Result and discussion: The decision in buying ice cream is influenced by many factors such as taste, availability, pricing, packaging, variety of the product, occasions and mood and so on. Results of the data analysis will be studied in two parts: An overall analysis of all the factors. A comparative analysis of the age groups to analyze the difference in their behavior due to different age. Overall analysis: Demographics of the respondents: Data was collected with respect to four demographics of the sample; age, gender, income groups and occupation. Based on the analysis, it was observed that 68% of respondents were in the age group 18-24 and 32% in the age group 25-40. One third of the respondents were females. More than 50% of the samples were students owing to which the income range of less than 50000 Rs. bears the highest percentage in the income distribution. The following pie charts show the age, and income group distribution of the sample: Consumer behavior with respect to frequency of purchase and the occasions/moods leading the buying towards buying ice creams: The frequency of purchasing of ice creams is high. 7% and 35% of the respondents buy ice cream on a daily and weekly basis respectively. This implies that buying frequency for ice creams is fairly high. This influences the level of involvement in looking for the alternatives each time the buyer consumes an ice-cream. The consumer is more or less habitual own interpretation? in purchasing the ice cream due to which the 2 steps in buying behavior become redundant as already mentioned earlier. By habitual, we mean routine to be more precise. This can be seen in the following pie-chart which shows the frequency of purchase. Restating the data, 7% of the respondents are buying on a daily basis and 35% are doing so weekly. In terms of mood in buying, people generally buy ice-cream without any reason when buying very frequently. If they buy occasionally then the occasions on which buying is carried out on the occasions as given below: The samples are equally distributed over the occasions such as birthday, marriage, family outing, hanging out with friends, or part with the % of people consuming it with friends dominating the others. As far as choosing the flavor/brand of ice-cream is concerned, over 93% choose the flavor/brand themselves. It can be inferred that the influence of family and friends in choosing the ice-cream is very low and people go by their own choices while buying it. 5% of the people eat ice-cream flavors as decided by the family which may be the case when one is buying bricks of ice-cream. Rest 2% constitutes people who go by the friends choice in choosing the flavor/brand. Place of purchase and importance attached to packaging: More than 50% of the consumers buy ice cream from the corner shop of their colony. It signifies the importance of distribution channels and the kind of availability they need to have to maintain to create a position in the market. If they go out of stock they are at the risk of losing their customers to other competitors. The data infers that availability of Ice-creams are high in round the corner shop and Super markets whereas Malls may afford to go loose on all time availability. Regarding the packaging, 93% place importance on the packaging of the ice-cream which again makes it important for the brands to have a very attractive packaging in order to attract the consumers. Factors forming an important consideration for trying a new product/flavor: There are various factors which lead to trying out a new product launched in the market and make repeated purchases. The following pie diagram shows the constitution of various factors that may lead to trying out and repeated a new flavor, brand or product: It can be seen that taste forms the most important factor leading to buying of ice cream which is placed higher than the brand name also. It reemphasizes the fact that brand name of the ice-cream is not the most important. If the consumer likes the taste of other product, one may shift to the other brand. The 2nd most important factor is advertising. Ice-cream brands are generally low on their promotional strategies. However the importance of advertising with consumers is easily visible in the survey. For one fourth of the people, advertising is the force which leads them towards an ice-cream product. Most of the advertising for Ice-creams comes through billboards and hoardings and here Amul as a brand scores over others as the brand awareness of Amul is one the best. 2. Comparison of consumers favorite ice-cream and Amul ice-cream on various attributes: We asked our sample to rate their favorite ice-cream vis a vis Amul ice-cream on various attributes such as taste, packaging, price , variety and availability on a scale of 5 where 1 was the worst and 5 was the best (out of total samples 13 rated Amul as their favorite ice-cream also which is roughly 21% of the total samples). A comparative chart of the same is given below: Studying the parameters: Taste: People rate their favorite ice-cream as approx 3.7 (average of all the samples collected) whereas rate the Amul ice-cream as approx. 3.1. And as we saw that taste is the most important factor in determining the choice of consumers, how you can conclude this? Graph shows that Amul ice cream is lagging behind in this attribute to quite a large extent as compared to other factors. In the previous question, we had asked the consumers about the factors which would lead them to try out a new product/flavour/brand. The response was in favour of taste with over 50% of the respondents going for the same. We took five parameters in that question and weve taken the same in the rating scale also. So using the data from above, weve concluded that from these five factors, taste is the highest influence in making the choice for ice cream. Packaging: Favorite ice-cream stands at an average of approx 3.4 as against Amul ice cream which stands at 2.9. The company needs to work on its packaging also in order to attract the consumers. Price: Amul ice cream fairs slight better than the consumers favorite ice-cream. This is obvious as Amul is known for its lower range products. Kwality-walls among the other brands are known for slightly higher prices. Amul has been doing well on this front. Variety: Favorite ice-cream is rated at 3.4 Vis a Vis Amul rated at 2.8 on this parameter. Though Amul offers a wide range of products, but maybe people are not aware about the variety of the Amul ice-creams. Amul needs to create awareness among the consumers on this front. Availability: On the parameter of availability, people rate their favorite ice-cream as approx. 3.4 and Amul as 2.9. Amul has to ensure that it never goes out of stock due to the nature of buying behavior of the product. Awareness about other brands existing in the market: People are well aware about the brands in the market. Among the top 3 brands mentioned by the consumers, Amul and Kwality-walls feature the most among the two. For the 1st preference, Kwality-walls overtake the awareness whereas for the 2nd choice Kwality-walls and Amul stand at an equal rating. This is important from the point of view of Amul as the people who are variety seeking will switch over easily to the other brands if they are not happy with Amul. Among the brands that are well known to the customers, Amul, Kwality-walls and mother dairy are the most sought after brands. Other than these regulars brands, there are other brands such as Vadilal, havmor, Baskin Robbins, creambell, and others which constitute a small share in the market in terms of awareness level. Analysis with taking age, income (demographics) as the distinguishing factors: For analyzing the difference in factors leading to buying behavior due to difference in age, we have already divided the samples into 2 age groups 18-24 and 24-40 years. Frequency of purchase: Following is a chart depicting the total sample of people on the parameter of frequency of purchase divided age wise: It is clearly visible that 18-24 years consume ice-cream more frequently than the people in the age group of 25-40 years. 57% of people in the age group of 25-40 consume ice-cream occasionally which is only 31% in the case of the lower age group. On the other hand, the combined % of people consuming ice-cream on a weekly or daily basis for 24-40 year age group is only 25% as against 48% in case of 18-24 year olds with weekly consumption leading for the same. Factors consuming new ice cream product, brand or flavor: It can be observed from the above table that number of people preferring taste is much higher in case of 18-24 year olds. Also people in the age group of 24-40 years dont consider packaging or cheaper price as a leading factor while considering a new product. This is an important observation as Amul mainly sells on the lower price strategy. If it is offering a lower priced product, it needs to work on packaging as large numbers of people give importance to packaging in this group (also shown in the following chat). However it may or may not work so much on packaging if it is introducing a new product/flavor in the higher end markets. Willingness to buy sugar free ice cream at a higher price: To determine the level of health consciousness of the people and their willingness to buy the ice cream at a higher price if available, the data was collected, representation of which is given below: 70% of the people were not willing to buy the sugar free ice-cream at a higher price. This can be due to 2 factors: always better to ask from the respondents people are less health conscious people are price sensitive The options given to determine the same would not have been exhaustive. Possible the open-ended question wouldnt have been of much use. But yes, it is certainly better to ask from the respondents and due care would be taken next time. To further judge this, we distributed this data age wise to which how many people in which age group are willing to buy the ice-cream at a higher price. The representation of the findings is given below: In case of people in the age 25-40 years, over 42% of the people are willing to buy the sugar free ice cream if available at a higher price. However this falls to 32% In case of the age group 18-24 years. This can be again attributed to 2 factors: People in the lower age group are less health conscious or they are earning less so they are price sensitive or both. People in the higher age group are more health conscious or they are earning more so they can afford higher prices. Miscellaneous remarks about Amul ice creams: (optional in the survey) Amul is my favorite brand but more chocolate varieties are possible using different caramels and nuts. Its like since childhood I have an image that Kwality Walls is the best ice cream. Amul and Mother Dairy are my second best. They should come out with some good advertising campaigns for their ice creams and should really try out the social media to market their brand. It is good, but sometimes some flavors are out of market, especially mango flavor. The Amul ice cream should be readily available and the variety should be more. Also the marketing is very poor we do not see much. Amul seems to be a brand for common men the middle class, very well placed to cater to middle class people the biggest chunk of Indian populationalthough not very popular among the higher class These remarks about Amul ice cream highlight the fact that we have been saying all throughout out analysis. The variety in some products of Amul is not at par with the other brands or the needs of the consumers. The availability is on a lower side due to which some of the samples complained of the brand getting out of stock. Also the level of awareness of the ice creams of Amul among the consumers is very less due to which it suffers a lot. Amul needs to go aggressive on its promotion strategies so that it can expand its market share and perform well. Conclusion: From the above survey, we can conclude that major factors affecting Consumer behavior are Taste, Price, Packaging, Brand Perception and occasion. As Ice-cream is a variety seeking product, therefore the availability of Amul Ice-cream has a major impact on the actual consumption by the consumers and since Amul is very close to the market leader Kwality-walls. It has to take care of availability especially at round the corner stores and super markets where the sales of Ice-cream are maximum. Taste is considered the most important factor in determining the consumer behavior as per the survey. Amul Ice-cream is lagging behind in Taste as per the consumer perception when compared to Market leader. Attitude of the consumer is favorable towards Amul Ice cream and this can be seen through the comparative analysis of different brands in the market. Part of it can be attributed to Amuls brand perception across all the product categories countrywide. There is no significant difference in behavior towards purchasing Ice cream based on gender but the younger age group prefers to eat ice cream more than their older counterparts. Since most of the younger age group also falls in relatively lower income group, this shows the higher consumption trends by low income group in survey.